November's already upon us and, in Quebec as throughout the ROC (Rest of Canada), this signals autumn's now well-entrenched, month-...

November's already upon us and, in Quebec as throughout the ROC (Rest of Canada), this signals autumn's now well-entrenched, month-long campaign to raise both awareness and funds in the ongoing fight against prostate cancer within the greater context of men's health. This year, no less than 21 prominent Quebec celebrities will join forces with PROCURE, the province's leading organization dedicated to combating the disease, to unite around a common goal that is both simple and enormous: to win the fight against a disease that affects 1 in 7 men, not to mention countless more family members of those afflicted.

Heading up the charge are TV personality Pénélope McQuade and her father Winston, himself a prostate cancer survivor, whom together collaborated with Quebec designer Luko Marion to create the thoroughly snazzy 2015 edition of the symbolic butterfly knot. Now on sale for $35 at and at select stores across the province, namely Greiche & Scaff, Bovet, Harry Rosen, L'Autre Couture, Aubainerie, Caleçon vos goûts, Jack and Jones, Bestseller, JAF prêt-à-porter, and Hachem, this year's target is to raise $350 000 for PROCURE's ongoing research and advocacy.

To assist in the lofty goal, and mark both Prostate Cancer Awareness Day in Quebec as well as International Men's Day on November 19, PROCURE invites all Quebecers to inject some of their own personal style into the cause and 'don their dandy' by wearing the Bowvember tie as they wish, sharing their photos on social media using the hashtag #bowvember, and joining the ambassadors on November 12th at Hotel Nelligan for the Bow Tie Affair fundraising soiree.

Now in its third year, and a mainstay on the fall social calendar, the esteemed event calls upon all of us for a one-evening-only fundraising effort to reach $50 000 more for the Bowvember campaign. Of course, expect the characteristic mingling, open bar service, gourmet food stations from 8 renowned restos, silent auction with 'covetable' written all over it, and all around hot party as only the Antonopoulos Group knows how to put on.  

For more information on PROCURE's work, please visit:

To purchase tickets to for the Bow Tie Affair fundraiser, visit:


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