ManAboutMTL

Northern Exposure

The timing just couldn’t be better to ward off the onset of what they say will be a winter with below normal temperatures yet again th...


The timing just couldn’t be better to ward off the onset of what they say will be a winter with below normal temperatures yet again this year. Last week, Quebec’s second North Face store (and its first downtown) opened its doors on Ste. Catherine St. between Drummond and de la Montagne, and marked the occasion with a private, pre-opening media launch.


Founded in 1966 with the mission of equipping athletes and lovers of the outdoors for the challenge of their next adventure, NF has since grown to be recognized as the world’s leading outdoor brand, creating products that are tried and tested by both winter enthusiasts and the elements they encounter when pushing the limits of their own potential.


Those in attendance were greeted inside with a warm glass of red wine or a chilled glass of white, along with a preview of the brand's fashionable winter collection for the upcoming ski and snowboarding season, and had a chance to participate in a #SeeForYourself photo experience - taking home a photo souvenir of themselves posing in front of creative backgrounds wearing North Face gear and funky props which entered them for the chance to win a prize package valued at $1000.


Post photo-op, guests recharged with a palette-pleasing 'après-ski' display of sweet and savoury choices, including a splendid table display of Prana’s wide range of organic products. These were quickly snatched up as we were invited to take home a bag filled with treats like dates, roasted edamame beans, almonds, and cranberries to name a few.


While the emphasis is to be sporty but still look stylin' great even in freezing temperatures, the offering doesn't stop at winter as the boutique also carries equipment like tents, backpacks, and a whole slew of technical, innovative gear for those who live the brand's mantra of 'Never Stop Exploring'.

Speaking of, here's all the details you need to explore their latest store, and find just the right thing for under the Christmas tree. Catch you slope-side!

Address:
The North Face
1247 Ste. Catherine St. W.
Montreal
H3G 1P3
T: 514-284-1113

Store Hours:
Mon.-Fri. 10AM-9PM
Sat.: 10AM-7PM
Sun: 11AM-5PM



Photo Credit: Blair Smith + Paul Swanson

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