JFK Foundation Golf Open

While the thought of summer vacation looms close on everyone’s mind, the city’s social calendar is showing no sign of waning; on the co...

While the thought of summer vacation looms close on everyone’s mind, the city’s social calendar is showing no sign of waning; on the contrary, it’s heating up with the arrival of golf benefit season. With summer in full swing (no pun intended) the focus shifts to upscale tournaments giving participants a full day out on the links of some of Quebec’s most prestigious courses, with a whole slew of added extras.

And why not? Organizers know that their networks of business contacts contain more than a few avid golfers and solicit support by offering a round on a private club that would normally require a member’s invitation in order to play. Needless to say these are among the most anticipated events on the circuit.

Our first stop of the season was the Just For Kids (JFK) Foundation’s annual Open tournament. Created in in 1987 by a group of parents who saw the need to raise funds to purchase urgently needed medical equipment for the Montreal Children's Hospital (MCH), the Foundation has raised over $9,000,000 for the hospital’s many departments.

As the new MCH continues to come to life at the Glen Campus, JFK’S “Take Heart” campaign focuses on both current and future needs, specifically the purchase of new state-of-the-art equipment for the cardiology department and operating suite.

Held at the members-only Laval-sur-le-Lac, one of the province’s premier clubs (and A-list hub of the francophone biz community) recently enlisted Mike Weir Design to completely overhaul their Blue Course. On the side, golf gossip has it that the club could host the 2017 Canadian Open on what will mark their 100th anniversary year.

But back to the JFK, and a signature event for the Foundation that pulled out the stops in day full of surprises.  Most came in the form of prized giveaways, such as swag bags containing Nivea skincare products and a portable iPhone charger upon arrival. As we entered the clubhouse a rep from Foot Joy treated us to a personal golf-glove fitting and glove, from where we made out way to the change area where attendants assigned each player a designated locker for the day.

Pre tee-time we were invited into the dining room for a gourmet brunch buffet, reconnect with familiar faces, and get acquainted with our playing partners. What a delight to discover our pairing with none other than Zurbaines founder (and WoMan About MTL!), Carrie Macpherson and her beau. 

Back outside, we located our golf carts, and found them meticulously set-up with our clubs aboard, and fully stocked with snacks, bottles of cold water, cigars and, for when you just couldn’t explain those errant tee shots, flasks of scotch or vodka!  Throughout the round beer was plentiful, and a burger n’ hot dog barbecue was set up between holes for a mid-round snack.  Clearly service is a cornerstone here at Laval!

And it didn’t stop there. Each of the 5 par-3’s added some drama and excitement for players in the form of either a wager, like doubling your money to hit your ball into a circumference around the hole, or uber-coveted sponsor giveaway, like scoring a hole-in-one and a Mercedes-Benz C300 along with it, or win a watch or other jewellery worth $20 000 from Kaufmann de Suisse!

Post-round we all donned our country club smart-casuals for cocktails on the gracious patio overlooking the course, followed by a fantastic three-course dinner and both live and silent auction. A farewell nightcap on the patio, business cards exchanged, and we left with a true appreciation of the time, effort, and coordination that goes into staging a day like this – ‘tis no small feat, but one so worthwhile when you consider the cause. See you on the next tee!



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