ManAboutMTL

Kiehl’s Men’s Wing Takes Flight

It only takes a quick visit to your department store cosmetics counters or pharmacy shelves to see that more and more beauty brands are foc...

It only takes a quick visit to your department store cosmetics counters or pharmacy shelves to see that more and more beauty brands are focusing their attention on the male consumer and developing products to meet the specific needs of men’s skin.



Kiehl’s has been at it way longer than most (try over 160 years!), and has garnered a wide and loyal group of ‘man-fans ’in the process. Taking all of that expertise to the next level, the brand recently launched a multi-topic online destination space catering solely to the boys, and aptly titled the Men’s Wing. From grooming to gadgets and getaways, the high quality, informative content underscores the brand’s adventurous personality and engages you right from the start.


To assist in ‘going live’, media were invited to the Kiehl’s Ste.Catherine and McGill College location to meet the marketing and sales team over a fantastic spread of wine and catered hors d’oeuvres, and take in an intimate pop-up concert featuring none other than MTL rock star JonasTomalty


A diehard fan of the men’s line himself, Jonas delivered an acoustic set that captivated with poignant lyrics, and a soulful delivery that set off a wide vocal range. Between tracks, he spoke of his support for Head and Hands, an established Montreal organization dedicated to the physical and mental well being of our community’s youth.



Product Watch

Expect to see the brand’s new Oil Eliminator Series in stores soon. The range targets men with oily skin, comprises a cleanser, toner, and moisturizer, and is designed to eliminate sebum and reduce the appearance of shine over a 24-hour period.



D.G.

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