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France Par Excellence at Galerie F

For Francophiles in search of an alternative to the grand Napoleonic Collection of the MMFA, the mezzanine of the Sofitel at Sherbrooke...


For Francophiles in search of an alternative to the grand Napoleonic Collection of the MMFA, the mezzanine of the Sofitel at Sherbrooke and Stanley is showcasing a well-edited capsule collection of French brands, highlighting their prominence in Canadian consumption.


The engaging exhibit was conceived by Armelle Tardy-Joubert, director of Atout France in Canada, a France tourism department agency, and is set up as a delightful discovery route, with each product placed on its own pedestal with a descriptive panel indicating the brand, an image of the product, the year of its founding, the town and region of its provenance, an object of or related to the item, and a personal text written by an individual of note.




Apart from bringing to light the diversity and specialized expertise of the country’s many regions, the lineup also had us appreciating the pervasiveness of French imports in our daily lives. While there were some products I had never even heard of, some others I had always thought were homegrown in Quebec! Let’s just say it helped to have my French Art Director with me as we toured the room.


And just as the products themselves travel many miles so that we can continue to enjoy them, so will the exhibit. After July 2nd, it will make its way to the French Embassy in Ottawa, before making one more stop en route to the Galeries Lafayette on Hausmann blvd. in Paris where it will be open to the public from August 4th to the 30th.  Vive la France!




Galerie F
June 18 to July 2
10AM - 6PM

Sofitel Le Carré d'Or - Montreal 
1155, Sherbrooke Ouest

D.G.

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