Sweet Taste of Success - McCord Museum Sugar Ball

No longer is the city’s fundraising event scene limited to the exclusive community of deep-pocketed patrons, lavish gala soirees, and the h...

No longer is the city’s fundraising event scene limited to the exclusive community of deep-pocketed patrons, lavish gala soirees, and the high price of admission associated with Montreal’s premier spring balls, as the social calendar is now chock-full of events appealing to young professionals, not to mention the support that goes with it.

In fact, the more charitable functions we cover, the more we see that for every function that takes place, there is a ‘junior’ committee organizing a version of the same, geared to their own tastes and demographic. 

Perhaps the most successful (re ‘must not miss’) of these was this month’s McCord Museum Sugar Ball. So important to so many, the McCord has long been a favourite cultural stop for locals and tourists alike thanks to its mission of preserving and recounting, from various perspectives, Montreal’s rich history.

Held at the Arsenal Complex, Griffintown’s celebrated multiuse event space, the event’s 5th edition was presented by National Bank in collaboration with Lexus, and saw more than 700 of Montreal’s young arts, biz, and fashion leaders come out in their finery to raise upwards of $112 000 for the conservation of museum collections, the ongoing production of exhibitions, and the development of educational and cultural programs.

Of course, behind every great event is great people, and in this case we’re talking about the Young McCord, a dynamic and dedicated group that oversaw every detail, and gave us a true feast for the eyes, ears, and taste buds. 

For starters they drew inspiration from the current exhibition Music – Quebec: from Charlebois to Arcade Fire (which opened yesterday and is more than worth a visit), and featured a musical retrospective from the 60’s to today, played out by two of the city’s top DJs – Abeille set the scene until 10PM, with YO-C keeping us grooving until late.

Helping us twist and shout all night was a top shelf bar service headed up by Brahm Mauer, and featuring an open bar of Grey Goose, Bacardi, and BombaySapphire cocktails, while VIPs were treated to a scotch tasting courtesy of Pub Burgundy Lion, and the ever-dashing Toby Lyle.

Not to be outdone were the food stations, and these were plentiful and (most importantly!) well spread out through the space – we’re talking oysters from M sur Masson, pizza from Bevo Bar + Pizzeria, Snowdon Deli’s one and only smoked meat, Ryu sushi, and hors-d’œuvres from Santos and Dolcetto. La Cornetteria, and Patisserie Rococo provided desserts, whiles a sticky and sweet candy bar fuelled a collective sugar rush that had us tearing up the dance floor until long after I called it a night!

Rounding out the many activities were make-up touch-ups by Yves St.Laurent, a slow-motion video stand, dress-up photo booth, and rock-star Instagram contest by Browns. A notable point of interest (and one that’s cropping up at events everywhere lately) is a live Twitter feed and display of the goings-on as they happen – powered by Montreal start-up Questology



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