ManAboutMTL

A Night at the Museum

On the stretch of Sherbrooke Street West between Drummond and Guy known for its stately apartment buildings, a refurbished ‘grande dame...


On the stretch of Sherbrooke Street West between Drummond and Guy known for its stately apartment buildings, a refurbished ‘grande dame’ hotel, and upscale shopping destinations, the Montreal Museum of Fine Arts (MMFA) has impressively expanded its presence on the strip by incorporating several other historic buildings under its banner.  

Already a major cultural draw for the city, the venerable institution needs no introduction to Montrealers; so much so in fact, that the ‘Museum Quarter’ now defines its own subsection of the Golden Mile which includes the businesses dotting the south side of Sherbrooke and down along de la Montagne and Crescent to de Maisonneuve.

What few people realize is that these establishments collectively form the Association du Quartier du Musée, a commercial organization designed to raise awareness of the quality and variety of the stores and services available in the MMFA’s immediate vicinity, and drive shopping traffic through their doors from the museum’s visitors. 

To highlight the neighbourhood’s vibrancy and importance to the lifeblood around the museum, brands such as Nespresso, Shan, and Dr.Hauschka will gather in the atrium of the MMFA’s Desmarais Pavillion and host an entertaining discovery event featuring podium-style modeling, esthetic services, food, wine, gifts, and a few other surprises.  Now in its third year, and with Elle Quebec as the title sponsor, the evening targets the public at large and expects about 800 in attendance. 

One well-curated exhibit to be sure!

A Night at the Museum
Monday, October 28th, 5-9PM
Atrium, Jean-Noel Desmarais Pavillion
1380 Sherbrooke Street West


For free tickets: www.aqm2013.eventbrite.ca



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