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MTL Trends - Fashion Design Festival

For more than a decade the Fashion Design Festival has been a highlight shopping and trend spotting social happening on the city’s packed ...

For more than a decade the Fashion Design Festival has been a highlight shopping and trend spotting social happening on the city’s packed summer schedule.  Founded in 2001 by Sensation Mode as a retail-focused consumer festival it, like its music festival counterparts, has since expanded its reach, and now includes a broad range of design expositions, trendy fashion shows, musical performances, shopping deals, and special guests.  This year is no exception with a full agenda running from July 31st – Aug. 3rd, and centering on McGill College Avenue.

As a special part of this year’s festivities, we’re pleased to announce the guest of honor as Monsieur Jean-Charles De Castelbajac.  A renowned artist and fashion designer, some would argue more varied and famous in his endeavors than Jean-Paul Gaultier, M. De Castelbajac has collaborated with, and made costumes for several international artists such as Katy Perry, Kanye West, M.I.A, Lady Gaga, and Beyoncé.  Bringing together the worlds of art and fashion in a style out of the ordinary but uniquely his own, Monsieur has always enjoyed combining seemingly incongruous elements in his work, perhaps best viewed in his iconic oversized sweaters emblazoned with cartoons.


The city welcomed Monsieur today, as he was front and center for a live casting designed to select models for an artistic performance entitled ‘Fantômes’, scheduled for Wednesday night.  Staged in partnership with the Montreal Eaton Center, and under the expert direction of Lolli Communication the event gave us a first taste of what’s to come.  

As always, we were on hand for the unfolding…

The stage is set.

The hopefuls lineup.




The Master at work

Click here for the full De Castelbajac Program, and check back regularly for updates, photos, and post-event reviews as we put our best (and most fashionable!) feet forward in covering it all.

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