Promising Young Talent Revving their Engines at Mercedes-Benz StartUp

In other ‘see+be’ scenes the  Mercedes-Benz StartUp FashionCompetition  saw bloggers, media personalities, designers, and ...

In other ‘see+be’ scenes the Mercedes-Benz StartUp FashionCompetition saw bloggers, media personalities, designers, and various entourages trek up to the 450 at the height of weekday rush hour to the Laval Benz dealership. There, 6 designers sent models down the runway in turn as they competed to win a coveted slot at Mastercard World Fashion Week in Toronto this October.  

Judges consisting of, among others, prolific journalist and blogger Patricia Gajo, fashion show producer Hans Kochling, and FashionDesign Council of Canada President Robin Kay were front row to decide on who would advance. An A-list panel in their own right, the judges then convened briefly backstage before announcing the winners: Pedram Karimi and Matière Noire.
© Mercedes-Benz Start Up OfficialWrapping up the Mercedes-Benz Start Up Semi-Finals in Laval with Elizbourk, HIP & BONE, Atelier b., GYORK & VEIL and the two chosen finalists PEDRAM KARIMI and Matiere Noire

Now while there must be a reason why they couldn’t use the MTL location (Silver Star on Decarie), organizers nonetheless did a great job of transforming the space into a fashion-week worthy locale. The reception cocktail featured an open bar with a personal fave of yours truly: KetelOne vodka, and passed hors-d’oeuvres (which I seem to be calling dinner on most nights lately) looked both high-quality and delicious.  


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