Scotch and Soda Makes it a Double

While it would seem ironic, even misguided, to include a store opening in Toronto in a blog about Montreal, it’s important to note that...

While it would seem ironic, even misguided, to include a store opening in Toronto in a blog about Montreal, it’s important to note that despite the ever-present comparisons and reactive disdain some of us have of Hogtown, there is also, thanks to the most frequent travel between any 2 Canadian cities, much overlap and exchange in the information and opinions coming down the 401 or traded in Porter’s hip hub at City Centre Airport.  If this transience doesn’t naturally make us more interested in the new hip stores, restaurants, hangouts etc. it leaves us at least more knowledgeable of those places than of, say, new stores in Vancouver.

That said, Amsterdam-based fashion label Scotch & Soda recently opened its doors in the Toronto Eaton Centre with a soft-launch cocktail mixer.  The store stands as the second in the brand’s Canadian chain (the first being in Sherway Gardens), with 2 more slated for West Edmonton Mall in, you guessed it, and the Chinook Centre in Calgary (insert your own reason as to why many retail brands have yet to open in Montreal).  

Dating back to the mid-eighties but undergoing a total restructuring in 2001 the now international sportswear brand prides itself on producing garments which draw on vintage inspiration, an attention to detail, and quality construction.  

In-store, the cocktail hit all the components and did them well...

DJ spinnig great beats

Signature drinks - shall we guess the ingredients?

Attractive appetizers - the simple combo of watermelon, feta, and avocado is so ‘now perfect’

A young and good-looking crowd making the social rounds.  

There’s no doubt that with highly textured traditional patterns and fabrics like herringbones and tweeds mixed with utilitarian menswear staples (think aviator jackets, and drainpipe trousers) the brand’s look is very old school dandy -  something a whole plethora of labels are doing these days.  Where S&S come out ahead is that their look and feel is a notch more polished and put together than some of the other vintage lines I’ve seen.

 For me a key piece is always a great-fitting jean, and I’m pretty sure I’ll find it here...and to pair them up:

These small-check shirts and striped bow ties - which would also work with a modern pair of chinos.


toronto Eaton Center 1505045168311769666

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